Background
Kilkenny, a popular cultural and tourism destination in Ireland, needed a better way to promote local businesses, events, and attractions to both residents and visitors. Traditional marketing methods lacked real-time reach, and event organisers struggled to maintain visibility across channels.
Challenge
- Disconnected event promotion across websites, social media, and print.
- Limited digital presence for smaller businesses.
- Lack of a unified, accessible platform for real-time updates.
- High cost and complexity of building and maintaining a custom mobile app.
Solution: Eventzspace + The Kilkenny App
Using Eventzspace, Kilkenny was able to quickly launch a fully branded mobile app called The Kilkenny App, available on the Apple App Store and Google Play Store. The app provided a single, easy-to-use platform for:
- Event Listings: Thousands of local events published, including festivals, live music, markets, and cultural activities.
- Real-Time Notifications: Push alerts to promote urgent updates or highlight key events.
- Business Listings: Showcasing restaurants, bars, cafes, and attractions with geolocation support.
- Community Engagement: Allowing organisers and businesses to submit content via the integrated portal.
- Advertising & Sponsorship: Providing local businesses with digital sponsorship slots, generating a new revenue stream.
Results
- 10,000+ app downloads with steady monthly user growth.
- Over 9,500 events published, supporting local tourism and business visibility.
- Increased footfall for featured businesses and events.
- Positive user feedback highlighting ease of use and relevance.
- New revenue opportunities through app sponsorship and advertising.
Why Eventzspace Was the Right Fit
- Cost-effective: Delivered significant impact without custom app development costs.
- Rapid deployment: Launched and branded in days, not months.
- Self-managed or supported: Flexible content management options.
- Trusted by local authorities: Recognised as a key part of Kilkenny’s tourism and community engagement strategy.
“The Kilkenny App has become an essential part of our city’s digital offering. It’s easy to use, keeps our community informed, and gives visitors a clear picture of what’s happening in Kilkenny. We’ve seen great engagement from both businesses and locals, and the real-time notifications have been a game-changer for promoting events. Eventzspace made it possible without the need for costly development or technical skills.”
— Kilkenny Tourism & Business Engagement Team
